ITV Banks On Bond For Ratings Success

ITV’s James Bond film, Die Another Day, notched up an impressive average audience of 5.5 million last night, flooring competitive programming from the BBC, which scored 3.6 million with Dying To Be Thin, and 4.2 million with the late evening news.

Channel 4 also broadcast health-focused programming to cash in on the new year diet season, with 2.1 million adults tuning in to Superslim Me, securing one of the broadcaster’s largest audiences of the evening, just behind Lost, with 2.3 million.

Five’s high point of the evening came with Shocking Celebrity Moments 2005, a retrospective look at the worst celebrity gaffes of the past 12 months. The programme secured an average audience of 1.6 million, despite running for a testing two and a half hours.

Overnight data is available each morning in mediatel.co.uk‘s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks, ITV2 and Sky One.

BARB: www.barb.co.uk