Ocean Bags Imax For Giant Waterloo Site
Ocean Outdoor has scooped the contract for giant posters on the Imax cinema complex adjacent to London’s Waterloo station, providing massive exposure across the side of the building.
The contractor now commands the rights to install and sell advertising banners on the giant structure, which promises to make Imax one of the most outstanding landmark sites in the capital.
Ocean will now install two huge banners in solid PVC behind glass on the north and south faces of the cinema building, delivering two posters measuring 23m x 12m and 29m x 12m. The two sites will face all traffic across Waterloo Bridge, and will be available from June.
The latest site win boosts Ocean’s portfolio of sites to 30, with the most recent expansion joining St Paul’s Church in Hammersmith, situated next to Europe’s busiest A-road (see Ocean Offers Advertisement On Europe’s Busiest A-Road), and the iconic Clapham Tower (see Ocean Signs Lastminute For Iconic Tower Site Debut).
The Imax construction will offer advertisers an extremely attractive site, with no rival locations in close proximity, and with high visibility from all traffic using the Waterloo Bridge. According to TfL estimates, around 184,000 cars cross the bridge every day.
Ocean Outdoor: www.oceanoutdoor.com