Freedom Media Signs Former Sky Media Boss

Freedom Media has appointed Mark Wood, former commercial director of Sky Media, to its management team, holding the same job title and working to boost the company’s client offering, which already spans strategic planning, TV production, event management and talent negotiation.

The move will see Wood join Freedom’s founder Robert Dodds, with whom the new commercial director has been seeking an opportunity to collaborate for some time.

Commenting on his appointment, Wood said: “The truth is that spot advertising is delivering diminishing returns for brands. Many advertisers are looking at branded content solutions as a way of adding efficiency and impact to their TV investment. I have always tried to develop new ways for advertisers to use television and my move to Freedom Media gives me the chance to use that experience in a Company whose people and work I like and respect”

Dodds added: “We could not be more excited by Mark’s decision to join the Company. We believe we have a unique product that is well suited to the current media climate. We want to build our client base and enhance our relationships with advertising agencies and media buyers.

“As Commercial Director, Mark will be an important member of our management team and will play a huge role in showcasing what we do and broadening who we work with. Nobody has more experience in understanding what advertisers and broadcasters are looking for from brand content solutions.”

Prior to his appointment at Freedom Media, Wood spent 12 years at Sky Media. He also has experience as a founding partner in programme sponsorship sales agency Wood Lynds, and has worked at the Parallel Media Group, News Group Newspapers and Benton & Bowles.

Freedom Media: 020 7350 5550