Hubert Burda Brings Home Interest Title To UK Market

Hubert Burda Media UK (Burda) is to launch home interest and lifestyle title Living & Gardens in the UK, following its success as a German title as well as launches in Italy and France.

The launch will see the title, which is based on Germany’s six year old Wohnen & Garten magazine, focus on the English “rustic-chic” style of gardens, edited by former Real editor, Sian Rees.

The glossy women’s monthly will offer ideas for the home and garden, alongside stunning photography with high production values to target 30-something readers with both traditional and contemporary tastes.

In addition to gardening topics, the new title will feature cooking, entertaining and luxury travel, with a 76-page cookery book, designed and compiled by the magazine’s team, cover mounted with the first issue.

Burda’s latest launch follows the first full year of publication for its debut UK title, Full House (see Full House To Launch In Women’s Weekly Market). Launched in 2005, the title targeted the competitive women’s weekly market, with a combination of real life stories, celebrity interviews and entertainment.

In addition to the UK launch, Wohnen & Garten‘s format has now been launched Italy as Vivere La Casa, and in France as Maison & Jardin Passion.

Commenting on the latest extension, Burda UK’s chief executive, Alan Urry hinted that other European titles could be heading for the UK through the company’s printing presses.

“Hubert Burda Media publishes titles across a broad spectrum of market sectors, with a variety of frequencies and readership profiles – from mass-market weeklies to high quality monthlies,” the publishing boss explained. “This variety will be the model for the future development of the UK publishing operation.”

Sian Rees added: “We know issues such as urban escape, nesting and creating a relaxing and beautiful home environment are increasingly important to women. We therefore expect to attract both new magazine readers, as well as those willing to buy a number of titles, that reflect their lifestyle interests.

“It’s the perfect time to launch as most traditional home interest titles are now more than 20 years old.”

Hubert Burda Media: www.hubert-burda-media.com