Iceland Continues I’m A Celebrity Sponsorship

Iceland has been confirmed as the sponsor for the seventh series of I’m A Celebrity – Get Me Out Of Here!.

The fully integrated deal – the second year running Iceland has sponsored the show – includes broadcast sponsorship on ITV1 and ITV2, interactive, mobile, online, off-screen licensing as well as on air marketing.

I’m A Celebrity – Get Me Out Of Here!, which won Most Popular Reality TV Programme at last week’s National TV Awards, returns next week with a new team of celebrities.

Ant and Dec present the award-winning show as it returns for its seventh series, with ITV2’s I’m A Celebrity Get Me Out Of Here – NOW! also returning.

Nick Canning, marketing director, said: “We are delighted to be sponsoring I’m a Celebrity for a second year running, it is a great opportunity for us as it embodies the fun, down to earth spirit of Iceland.

Our customers are big fans of the show, so just like them we’re looking forward to an entertaining few weeks on screen and in store. This year’s campaign is fronted by Kerry Katona, the face of our advertising and Celebrity’s Jungle Queen 2004, joined by last year’s finalist, Jason Donovan – a great Jungle team.”

Paul Gibbon, director at Mediacom North said: “Last year’s sponsorship was a tremendous success, and we’re expecting even greater things this year. We’ve developed a number of ideas that will extend the association into areas that will ensure Iceland connect with Mums wherever they’re consuming celebrity content.”

Tom Reddy Advertising produced the sponsorship idents which feature Kerry Katona and Jason Donovan.

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