Google Remains Most Visited Site In June
Google remained the most visited property in the UK with 27.7 million unique visitors in June, reaching 88% of the total UK online population, according to new research from comScore.
Microsoft and eBay remained the second and third most visited properties in the UK, with 26.8 million and 22.1 million unique visitors respectively.
comScore also found the total UK online population to be higher than ever in June, with some 31.7 million unique visitors, representing 63% of the total UK population age 15 and older. The average user of the Internet in the UK spent almost 35 hours online during the month.
Bob Ivins, EVP of international markets at comScore, said: “With Google and Microsoft each reaching more than 85% of the UK online audience, it’s fair to say that they have established a large online footprint.
“However, their leadership position in the UK is not without competition, as sites are emerging all the time – Facebook being the prime current example – helping ensure that the larger players are kept on their toes and are spurred to continue to innovate.”
Almost all of the top twenty most visited properties incurred only modest changes in visitation levels from the previous month, although there were significant gains for Adobe and bebo.com.
The fastest growing property in the top twenty was Adobe Sites, whose traffic swelled 11 percent as a result of the release of an Acrobat Reader update. Social networking site bebo.com was the second biggest growing property in the top twenty, with its traffic increasing by 7%.
| Top 20 UK Online Properties Ranked by UK Unique Visitors (000), June 2007, Total UK, Age 15+ – Home and Work Locations* | ||||
| May 07 (000) | June 07 (000) | Percentage Change | Percentage Reach | |
| Total UK Internet Audience, Age 15+ | 31,514 | 31,669 | 0% | 100% |
| Google Sites | 27,957 | 27,718 | -1% | 88% |
| Microsoft Sites | 27,381 | 26,760 | -2% | 85% |
| eBay | 22,215 | 22,052 | -1% | 70% |
| Yahoo! Sites | 20,599 | 20,706 | 1% | 65% |
| BBC Sites | 19,253 | 18,865 | -2% | 60% |
| Ask Network | 14,536 | 14,135 | -3% | 45% |
| Time Warner Network | 14,143 | 13,857 | -2% | 44% |
| Fox Interactive Media | 12,823 | 13,200 | 3% | 42% |
| Amazon Sites | 12,362 | 12,542 | 1% | 40% |
| Wikipedia Sites | 12,212 | 12,213 | 0% | 39% |
| Lycos Europe Sites | 10,914 | 10,505 | -4% | 33% |
| DMGT | 10,370 | 10,427 | 1% | 33% |
| Apple Inc. | 10,086 | 10,171 | 1% | 32% |
| BEBO.COM | 9,383 | 10,071 | 7% | 32% |
| CNET Networks | 9,117 | 8,844 | -3% | 28% |
| Adobe Sites | 6,821 | 7,558 | 11% | 24% |
| Home Retail Group | 7,265 | 7,223 | -1% | 23% |
| British Sky Broadcasting (BSkyB) | 7,786 | 6,895 | -11% | 22% |
| France Telecom | 6,490 | 6,857 | 6% | 22% |
| Gorilla Nation | 7,018 | 6,796 | -3% | 21% |
| * Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. | ||||
| Source: comScore | ||||
The fastest growing property in June was The Mozilla Organization – driven by the continued uptake of and updates to the Firefox web browser – with 41% more unique visitors than in May.
Sustained interest in Big Brother buoyed Channel 4’s online audience, as it increased 39% to 6.1 million unique visitors.
Facebook.com grew a further 25% in June and is currently the 28th most popular property in the country. comScore says that if its growth continues in a similar vein to the last 6 months, then it may enter the top twenty most visited properties in July.
Recent research from Nielsen//NetRatings revealed where Britons spend most time online and using internet-related applications.
According to the study, the 30.6 million Britons active online in June 2007 spent a total of 31.8 billion minutes surfing the web – an average of 17 hours 21 minutes per active Briton online (see New Research Reveals What Britons Do Online).
comScore: www.comscore.com