02 In Taxi Media Free Calls Partnership

Mobile provider O2 has partnered with Taxi Media, part of Clear Channel Outdoor UK, to provide passengers with free calls to all UK national and mobile numbers in O2 branded cabs across London and Birmingham.

Unique O2 branded hands-free phones have been fitted in over 100 taxis across London and Birmingham along with O2 branded charging units compatible with the most popular mobile phones, MP3 players and PDAs.

02 has been creating a branded presence on London’s streets for some time, with liveried taxis and the biggest-ever Supersides campaign booked with Taxi Media in July.

02 has previously used taxis to offer customers free rides and the taxiphones now offer customers the convenience of making free calls while charging their mobile phone.

Brian Caulfield, client director at Meridian Outdoor, said: “We are really pleased that we have been able to work with O2 and Taxi Media to deliver this media first.

“From the outset we wanted to deliver a relevant customer experience and we believe people will think ‘thanks O2 – your taxiphone made my journey even better’.”

The taxis will be hitting the streets over the next few weeks and will be available for free calls until at least the end of this year.

Clear Channel: 0207 478 2928 www.clearchannel.co.uk