In Style Launches New Website

IPC Southbank’s In Style has launched its new website, www.instylemagazine.co.uk, following 12 month’s development, to bring users the latest A-list celebrity style guide.

The new UK website will focus primarily on fashion and beauty, celebrity style and party news, with key features including, “look of the day” showing the latest A-list pictures, “hot spots” which reveals where is the places to be seen and “hot buys” which display the editors, Maria Milano’s, pick of the latest fashion and beauty products.

The launch is being supported by an online search campaign and advertisements in IPC Media’s women’s titles and websites.

Commenting on the launch, Kirsten Price, publishing director, said: “I’m delighted to be launching instylemagazine.co.uk. We have the great advantages of an established brand and a close relationship with the US website, which is tremendously successful with 1.8 million unique users and more than 30 million page impressions.”

In Style editor Trish Halpin adds: “instylemagazine.co.uk is going to be a must-visit online destination for fashion-conscious women. It will complement the magazine perfectly, taking In Style‘s winning formula of celebrity lives and style and expert advice on fashion and beauty, but delivering this daily and in greater depth.”

IPC Media: 0870 4445000 www.ipcmedia.com