GMG To Begin Marketing Campaign For New Smooth Station

Guardian Media Group is about to begin the marketing campaign for its new Smooth Radio station in the north east of England next week.

The campaign for the new station, which will be aired from new studios in Gateshead on January 8, begins on December 26.

It will include TV ads showing music artists such as Rod Stewart and Diana Ross blending into each other as they perform their greatest hits.

The campaign, created by Clear Marketing Solutions, also includes bus-bakcs across the north east during January.

Towards the end of October, GCap won the the national airtime sales contract for GMG Radio’s Smooth, Real and Rock Radio brands (see GCap Wins National Airtime Sales Contract For GMG Brands).

Guardian Media Group: 020 7713 4452 www.gmgplc.co.uk/