Tickets For Media Research Seminar Selling Fast

Following on from the success of the ‘Future of Digital’ discussion last month, MediaTel Group’s latest seminar will focus on media research, with a particular emphasis on the possibility of a research currency for online advertising to match other media.

Chaired by BBC media correspondent Torin Douglas, current issues around the collection of data will be the primary concern for this latest debate.

The panel, which includes Lynne Robinson, research director at the IPA; Brian Jacobs, founder of Brian Jacobs Associates; Richard Silman, non-executive chairman of Ipsos; David Brennan, research and strategy director at Thinkbox, and media journalist, Ray Snoddy, will consider if we have the right data, or maybe too much, and whether the media industry can ever afford to cover what it thinks it needs.

Also up for discussion will be whether the industry’s major initiative, Touchpoints, is working, and whether media technology is moving too fast for research technology as a whole.

The event will be held on 3 May between 9.30am and 11.30am at One Great George Street, Westminster, London. Tickets are selling fast at £120 plus VAT. For more information and to book, click here.

MediaTel Group: 020 7439 7575 www.mediatelgroup.co.uk