Capital Gold Signs Formula 3 Racing Sponsorship

GCap Media’s Capital Gold is to sponsor Viktor Jensen, son of Capital Gold DJ, David ‘Kid’ Jensen, in the Lloyds TSB British F3 International Series, starting on 9 April.

Capital Gold previously supported Viktor Jensen in the 2006 Formula Palmer Audi Series. The station has now committed further support for the 19 year old driver who has progressed in to the Formula 3 arena, a stepping stone to the ultimate goal of Formula 1.

Jensen’s Capital Gold branded car will be competing alongside British GT Cars, Ginettas and Caterhams.

The sponsorship deal will see the Capital Gold UK Radio brand promoted at race dates across the UK and Europe on the following dates: Oulton Park 9th April; Donington Park 22nd April; Bucharest 20th May; Snetterton 3rd June; Monza 24th June; Brands Hatch 15th July; Spa-Francorchamps 29th July; Silverstone 12th August; Thruxton 26th August; Croft and Rockingham 9th September.

The deal will see Capital Gold branding on Viktor Jensen’s car, racing overalls, and race helmet. In addition, the station will be exclusively promoting the series on-air and offering VIP packages to events across the UK and Europe.

The Lloyds TSB British F3 International Series will be fully televised on Channel 4 and on Motors TV.

Grant Brookes, head of marketing & partnerships for the Capital Gold Network, said: “F3 is one of the most dynamic, glamorous and exciting motor racing series.

“By choosing Formula 3, the Capital Gold sponsorship deal will guarantee TV coverage reaching our key target audiences and leverage connections internationally as well as reaching approximately 300,000 people who attend these events, not including the branding in a wide variety of motor racing magazines, online features and promotions running in consumer motoring titles, lifestyle and national titles.”

At the last RAJAR results, for Q4 2006, the total Capital Gold network had a weekly reach of almost 1.2 million and a 0.7% share of listening (see BBC Stations Continue To Perform Well).

GCap Media: 0207 663 7000 www.gcapmedia.com