ITV Announces New Head Of Sponsorship

ITV has appointed Jon Smale as the new head of its sponsorship & interactive team.

Reporting to Gary Knight, brand partnerships director, Smale will head up the sponsorship & interactive sales team.

His previous role was planning controller at ITV and he has worked for the broadcaster for 16 years, both in the agency sales trading team as well as most recently in the integrated planning team.

Kirsten Gillard will also be joining the team, in the role of sponsorship controller. Gillard, who previously worked for GCap, will work alongside Bhavit Chandrani, appointed as sponsorship controller last month.

Andrea Ridout has been promoted to senior sponsorship account manager and Yan Li becomes sponsorship account manager.

Knight said: “We are delighted to announce Jon Smale’s promotion to head of sponsorship & interactive sales.

“These appointments complete the line up of an incredibly strong sponsorship and interactive sales team, which is charged with offering our customers unrivalled opportunities of exploiting ITV’s multi-platform content as well as growing the market in a fast moving world.”

ITV: 020 7843 8000 www.itv.com