Magic 105.4 Goes Underground With Magic Mystery Voices Promotion

London’s Magic 105.4 is to use the animated escalator panels at 20 key tube stations to advertise its Magic Mystery Voices competition.

Magic Mystery Voices is played every week day between 7am and 6pm, each hour, and features one caller is taken on air to try and identify three celebrities.

The prize starts at £100 and another £100 is added to the total every time an incorrect answer is given.

An additional bonus prize of £5,000 is awarded for the first and second voices guessed. The prize accumulates until all three voices are guessed.

Sarah Hyatt-Williams, marketing manager Magic 105.4, said: “As you are heading in to work on a wet winter’s morning, what better way to brighten your day and to ease that commute that the thought of winning big money on Magic 105.4?”

The latest RAJAR figures, for the third quarter of 2007, revealed that Magic 105.4 was once again the top station in London, with a weekly reach of more than two million listeners after a year on year boost of 24% (see Magic 105.4 Scoops London Top Spot With Over Two Million Listeners)

The station also recorded a period on period rise, of more than 3%, to make it the capital’s choice.

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