BBC Worldwide In MySpace Content Deal

BBC Worldwide, the commercial arm of the BBC, and social networking site MySpace are launching a partnership to bring new and archived short form BBC content to MySpaceTV.

The announcement marks the first global agreement of this type between MySpaceTV and a major broadcaster.

Under the partnership, the best BBC video content will be made available online globally via MySpaceTV, the social networking site’s popular new video platform.

MySpace users will be able to visit and subscribe to the BBC Worldwide’s MySpaceTV video channel in order to view, embed and virally share BBC content across the MySpace community.

Simon Danker, director, Digital Media, BBC Worldwide, said: “MySpace is recognised as the largest social networking site and this partnership continues our strategy of putting BBC content right at the heart of where audiences spend their time and watch video online.

“The breadth of content we bring to this deal means that MySpace users will easily be able to find a favourite clip to put on their profiles and share with their friends, whether that is a Top Gear stunt or something a bit different from The Mighty Boosh.

“With the global nature of the deal, this is a great opportunity to put the best shows from the BBC in front of new audiences.”

BBC Worldwide content will be immediately available across MySpaceTV’s 27 international territories and nearly 110 million global active users.

BBC: 020 8743 8000 www.bbc.co.uk