JCDecaux Signs Major Advertisers For Digital Roadside Network
Outdoor giant JCDecaux has signed up major advertisers for its digital roadside network of screens, which aims to revolutionise the medium in a bid to attract new advertisers.
Advertisers including Toyota, Lucozade, Ford, Yell.com and the BBC have agreed to come on board for the launch of the PrimeTime network of 20 digital roadside screens across London.
JCDecaux managing director of sales Spencer Berwin said the network would deliver an audience of 4.8 million Londoners across two weeks, describing it as equivalent to 16 days’ circulation in the Evening Standard newspaper.
He said the new screens are a strong addition to the London advertising market, claiming that they are more technically advanced than other roadside digital screens.
The screens, measuring 6m by 3m, offer true colour, high-definition display using LED technology. All advertisers taking national 48-sheet poster campaigns will have their creative uploaded across JCDecaux’s 20 digital billboards, with the option of multiple messaging and time-sensitive copy changes.
Late last year the company announced it was to create the largest network of digital roadside billboards in the UK, following a £20 million investment into its outdoor sites (see JCDecaux To Invest £20m In Digital Roadside Network).
JCDecaux: 020 7298 8000 www.jcdecaux.co.uk