GCap’s Gold Radio Network Signs Content Deal With Sportsmedia

GCap Media’s Gold Radio Network has signed an exclusive two year content deal with Sportsmedia Broadcasting, provider of bespoke radio sports bulletins and sister financial news company Businessmedia, to provide bespoke sports news and finance bulletins.

Sportsmedia and Businessmedia’s programming will slot live and direct into Gold Radio Network’s entire network of AM and DAB stations across England and Wales seven days a week.

The studio-based broadcasts will contain live on-site reports from major sports events and interview clips, whilst the finance bulletins will feature expert financial commentary.

Sponsorship clients will wholly own the bulletins. The commercial messages will be mixed within the editorial environment of each bulletin.

Andy Turner, station director, Gold Radio Network, said: “When we decided to make a further commitment to our sports output on the Gold Radio Network, without compromising our music position, we knew we had set ourselves a challenging task.

Jonny Gould, managing director, Sportsmedia Broadcasting Ltd, added: “We are really delighted to welcome GCap to our growing network. As we broadcast to stations throughout the UK, we reach a combined audience larger than any single national station.

“By definition, the stations serve their local audiences in a more personal way, thereby offering us unique opportunities to drill down into each community like no other national network can offer.”

GCap Media: 0207 663 7000 www.gcapmedia.com