The Apprentice Continues To Rein Supreme

Last night’s episode of The Apprentice wiped the floor with its opposition, attracting over 6.9 million adults on average to BBC One.

The programme, which saw the hopefuls have more success than in recent weeks with an ice cream creating and marketing task, gave the channel a 30.9% audience share between 9pm and 10pm.

Over on ITV1 at the same time was The X-Factor inspired Rock Rivals, which managed to gain an average of a little over 2.2 million adults, or a 9.8% share.

Meanwhile, a 7 Up style documentary series on Channel 4, Child Genius, which follows several incredibly intelligent children as they progress to their teen years, was watched by over 1.5 million (6.8%).

Earlier, a disastrous episode of Property Ladder proved popular for the channel, and despite the lack of success for the two developers on the show, the programme gained an audience of almost 2.6 million between 8pm and 9pm.

In the same timeslot, ITV1’s The Bill was enjoyed by over 4.7 million (22.6%), whilst 4.6 million (22%) preferred BBC One’s Traffic Cops.

Overnight data is available each morning in mediatel.co.uk’s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks, ITV2 and Sky One.

BBC: 020 8743 8000 www.bbc.co.uk ITV: 020 7843 8000 www.itv.com Channel 4: 020 7396 4444 www.channel4.com