New IPC Innovator ad director

Declan Boyle has been appointed ad director at IPC Innovator – IPC Advertising’s centralised insert and cross platform direct division.

Boyle will spearhead a repositioning of Innovator as it offers direct response clients solutions to their database marketing and direct multiplatform needs.

Ali Deas, IPC Advertising central sales group ad director, said: “Declan’s wealth of experience in both the offline and online direct marketing and data solutions industry is exactly what we were looking for to lead the changes to the department.

“Declan will play a vital role in building on the solutions Innovator is able to offer.”

Boyle joins IPC from Lloyd James Group where he was head of the media management department. Prior to joining Lloyd James Group, he held sales positions at The Read Group and Carat.

He said: “IPC Innovator is industry leading in the field of inserts and creative ad mechanics. By drawing on this expertise, along with the power of our brands and the data that they generate on our consumers, we can offer clients more powerful, creative and integrated solutions than ever before.”

IPC Advertising: www.ipcadvertising.com