New figures from market research group AC Nielsen show that Germany’s advertising expenditure in February was 8.8% lower than the previous year. January was 1.4% down and gross television revenues were 4.7% lower than 2000, according to an analysis of the figures by ABN Amro.
The fall is mainly due to lower spend from the telecommunications and financial sectors, which were key in boosting adspend by 12% last year. However, February’s TV figure in 2000 was extraordinarily boosted by the leap year’s extra day. Without including 29 February, February’s TV revenue decline was just 1.3% – better than January which was down 3.6%.
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