The German advertising market is now looking extremely weak, according to an analysis of ACNielsen data by ABN Amro. The broker says that its previous forecast growth of 0.7% is now too high and is instead predicting a decline of 0.2% for the full year.
German advertising forecasts change (%) | |||
Old 2001F | New 2001F | Downgrade | |
Television | 0.5 | -2.2 | -2.7 |
Newspapers | 0.0 | -4.0 | -4.0 |
Magazines | 1.0 | -0.4 | -1.4 |
Radio | 2.0 | -0.5 | -2.5 |
Outdoor | 8.0 | 1.7 | -6.3 |
Total | 0.7 | -2.0 | -2.7 |
Source: ABN Amro estimates |