BSkyB has denied press rumours that it is interested in making further investment in Premiere World, the pay-TV business of Kirch.
Analysts at ABN Amro believe that Premiere could be made into a profitable business with some investment, especially given that it has around 2.5 million pay-TV homes installed – Europe’s largest potential pay-TV market.
Further investment by BSkyB is unlikely, says the broker, as it would be received negatively by the market, particularly given that the company has only recently become cash-positive after heavy investment in digital television in the UK.