Out of home advertising agency, Viacom Outdoor, has renewed its prestigious contract with the New York City Transportation Authority to handle all display advertising on the New York subway.
The ten year deal will give Viacom Outdoor access to 1,600 urban panels, significantly increasing the division’s street furniture inventory in New York City and giving the advertising firm access to 1.4 billion subway users every year.
Commenting on the deal, Wally Kelly, chairman and chief executive officer for Viacom Outdoor said: “This is a huge coup for Viacom Outdoor, New York City subways are used by more than 4.6 million commuters everyday, and by 1.4 billion people annually.”
Kelly continued: “Very few venues offer this kind of exposure, and even fewer companies can offer this kind of premium signage to clients. This is a hard fought win against some formidable competition in the bidding process, and we are extremely pleased to continue our relationship with the MTA.”
Viacom recently announced that it had spilt itself into two companies, CBS Corp and Viacom, with investors getting one CBS share and one Viacom share for each two of Viacom they own (see Viacom Splits Into Two).
Related Links
