WPP announces that it has acquired a minority stake in VideoEgg, a company specialising in video solutions and video advertising for online communities.
In a statement released today, Aegis said: “This investment further strengthens WPP’s capabilities in digital media as VideoEgg sits at the nexus of three important trends that are radically impacting our industry – online-video, user generated content and social networking. It follows recent investments by WPP in LiveWorld and Visible Technologies.”