WPP has acquired Schematic, the US design, development and technology company behind the recent revamp of ITV.com.
Schematic is based in Los Angeles, with offices in New York, Boston, Atlanta and San José, Costa Rica, and employs 255 people.
In a statement, WPP said: “Founded in 1999, Schematic’s expertise extends to all digital platforms, including the Web, interactive television, mobile devices and digital environments, and it is an industry leader in identifying and utilising emerging platforms.
“The award-winning agency also has considerable experience with media and entertainment companies, as well as with retailers, telecommunications and technology companies.”
Schematic’s clients include Coca-Cola, Comcast, CondeNast, Disney, NBC Universal, Nokia, Panasonic, SanDisk, Target, Time Warner and Turner.
The group’s revenues for the year ended 31 March 2007 were US$29.6 million, with gross assets at the same date of US$8.0 million.
WPP added that this purchase continues its strategy of developing its networks in fast growing markets and sectors and strengthening its capabilities in digital media.
Last month WPP reported a 5.3% increase in like-for-like revenues for the six months to the end of June, helped by acquisitions in China and India and faster growth in the US (see WPP Revenues Increase 5.3%).
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