Daily Mail and General Trust (DMGT) has announced an 8% year-on-year rise in total advertising revenues, with the group’s print ad revenues increasing by 2% in the 11 months to August.
Associated Newspapers’ circulation revenues for the eleven months to August 2007 were 1.5% above the same period last year, whilst its advertising revenues in the same period increased by 8% year on year. These figures include those of Teletext, down 20%, and Associated Northcliffe Digital which grew by 78%, including the effect of acquisitions made primarily during last year.
Print advertising revenues increased by 2%, with display up by 5% and classified down 7%. The largest display category, retail, has continued to enjoy strong growth (up 18%) throughout the period.
Northcliffe Media, bought from Trinity Mirror earlier this year (see DMGT Buys 25 Trinity Mirror Regional Titles), is continuing to see slowly improving advertising revenues, said DMGT.
Comparable UK advertising revenues for the eleven months to August 2007 were less than 1% lower than the same period last year. For the last twelve weeks advertising revenues have grown by 2.4%, having been up 0.3% in the quarter to the end of June 2007.
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