Aegis has announced the acquisition of Implicom, a sales promotion and direct marketing specialist in France.
Implicom was founded in 1992, and serves a strong base of blue-chip clients. In a statement, Aegis said that it will be highly complementary to its existing online and offline business in France.
Robert Lerwill, CEO of Aegis, said: “Implicom is a high quality business in an attractive and strategic market segment. Its expertise will help us further broaden our market-leading offer in France, where Aegis Media is the number one player.
“We are pleased to welcome Implicom to Aegis, and look forward to future success serving existing and new clients with a strong and integrated offer.”
Towards the end of September, Aegis acquired Metra Seis, Spain’s largest independent full-service market research agency, with gross assets valued at €3.4 million (see Aegis Buys Spanish Market Research Firm).
Earlier that month, the group reported a first-half pre-tax profit of £41.3 million, up 8.7% from £38 million a year earlier (see Aegis First-Half Profits Up).
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