SMG has received renewed interest from potential bidders for Virgin Radio.
The sale was called off last year after bids failed to reach the £80 million asking price (see SMG To Call Off Virgin Radio Sale).
SMG considers both Virgin Radio and its cinema advertising business Pearl & Dean as non-core, but unlike its outdoor company Primesight (see SMG Confirms Primesight Sale), has had trouble disposing of these.
The latest RAJAR figures, for Q3 2007, show that Total Virgin Radio (AM/FM) had a weekly reach of almost 2.5 million listeners, a year on year rise of over 4%.
RAJAR figures for Q4 2007 are released on Thursday 31 January and full analysis can be found on MediaTel NewsLine, which will be covering all the major stories.