The Asia-Pacific region is poised to lead the digital TV revolution, according to a new study by Andersen Consulting. Due to a number of factors, the potential for widespread adoption of digital TV in the area is high. The report pointed to high TV penetration rates, strong growth in broadband penetration, and a youthful population as some of the key advantages Asia holds over the US and Europe in terms of digital TV adoption. Through the deregulation of broadcast and telecommunications industries, governments throughout the region are encouraging the development of digital TV. The infrastructure required for digital TV is already being built in Asia’s major markets. To cope with the demands for corporate broadband connections and access to online multimedia, all major Asian countries have acquired domestic satellites.
Currently, 470 million households connect to cable and satellite TV networks in the region, while cable penetration in China’s major cities is almost 100 percent. According to the study, the high TV subscription rates in Asia have encouraged businesses in the region to invest in the development of digital content and services.
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