Asia Pacific set to outgrow US Online Population by 2005
Even though only a quarter of the global Internet population will reside in the United States by 2005, only one-third of American online businesses are targeting global markets, according to Jupiter Research, the worldwide authority on Internet commerce. Jupiter analysts predict that the Asia Pacific region will outpace the US within less than five years and expect it to contain as much as one-third of all Internet consumers worldwide in 2005.
Other global high-growth regions include Latin America, expected to double in size from five percent of the world’s online population in 2000, to eight percent in 2005. Jupiter Research attributes the growth in online populations outside the US to increased PC penetration and telco infrastructure improvements and reform in those regions.
“The gap in global Web development will ignite a fierce battle for leadership in the international Internet development and service space,” said Preston Dodd, senior analyst at Jupiter Research. “While it is imperative for sites to gain foothold in these markets, they need to avoid a ‘must build’ mentality, and enter these markets through strategic partnerships such as joint ventures and franchises.”
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