eMarketplaces Are a Booming Business in Europe European business-to-business (B2B) Internet commerce will increase in value from 61 billion euros in 2000 to over 1.5 trillion euros in 2005, according to recent forecasts from IDC. In the mid to long term, eMarketplaces will primarily be responsible for this growth.
According to IDC, B2B ecommerce will be driven by many factors. “Companies wish to optimize the flow of information within the supply chain. The Internet is an excellent platform for this as the infrastructure is there today. The desire to implement ecommerce solutions may also be spurred by business partners that are interested in maintaining an electronic dialogue with their clients and suppliers,” said Mikael Arnbjerg, IDC’s lead analyst in European B2B and eMarketplace research.
There are, however, some obstacles to overcome during this period of development. These include security concerns and also, in a certain industries, a scepticism as to the capabilities of the internet during the current dot-com fallout. “The discouraging experiences of the dot-com shakeout may still have a negative effect on B2B ecommerce initiatives, although this should not be such a negative correlation,” Arnbjerg said.
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