US Companies Remain Committed To eBusiness, Says Forrester
In a Forrester poll of more than 700 senior business executives attending the Forrester B2B Technology Leadership Forum in Arizona, 59% stated that they are maintaining or furthering their internet efforts despite the slowdown in the economy. Of these executives, 85% stated that connecting more closely with business partners and customers is a top priority. 38% specifically stated these factors could make or break their business.
“These data points show that despite the downturns in the stock market and the economy, businesses still see technology as the key to improving their operations,” said John C. McCarthy, group director at Forrester. “This next round of investment will focus on dynamic collaboration — a strategy of achieving mutual gain by sharing business activities across a network of allies.”
“Today’s partnering strategies won’t cut it because most businesses are too internally focused,” said Steven J. Kafka, senior analyst at Forrester. “Dynamic collaboration is an opportunity for firms to seize competitive advantage by optimizing the whole supply network — not just their link in the chain.”
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