Nielsen report that women now use the internet for longer periods of time than men when it comes to surfing at home whilst Cingular Wireless claim that men talk for longer on their mobile phones.
“The Internet glass ceiling has long ago shattered,” said Sean Kaldor, vice president of eCommerce at NetRatings. “The average man is no more likely to be online than the average woman when it comes to home surfing. The number of women online statistically mirrors the gender breakdown of the current U.S. population.”
| May 2001 Gender Breakdown |
| At-home users |
| Gender |
Composition |
Unique |
Time |
Number of |
Average |
| Audience |
(hr:min:sec) |
sessions |
Pages |
| |
|
|
Viewed |
| Male |
48.30% |
49.83 million |
10:23:51 |
20 |
760 |
| Female |
51.70% |
53.33 million |
08:56:01 |
18 |
580 |
Source: Nielsen//NetRatings
In a survey of over 800 people by Cingular Wireless, one of the largest wireless carriers in the US, it emerged that men spend longer using mobile phones for business although 33% of these calls were business-related.
“For decades, women have been ribbed for talking on the phone too much,” said Greg Roberts, director of segment marketing for Cingular Wireless, “but the evidence is clear – men are the big gabbers of the wireless world.”
| |
Men |
Women |
| wireless phone minutes per month |
372 |
275 |
| using 600+ wireless minutes per month |
20.2% |
9.9% |
| home phone minutes per month |
334 |
510 |
| calls made for business purposes |
33% |
20% |
| calls made for social purposes |
64.5% |
78% |
Source: Cingular Wireless
