Mediapost reports that the slowdown in online adspend has caused marketers to become increasingly creative with their online ads. New methods of advertising such as pop up ads are indeed hard to miss but are also considered intrusive and annoying by some net users.
The Interactive Advertising Bureau is monitoring consumer response to the new ad formats. Robin Webster, IAB’s president, said online advertising “is hardly tried and true. It is not TV. We haven’t had 40 years to figure it out … We have to be willing to try new things.”