According to Gartner2, the new business growth research service of Gartner Inc., the Netherlands and Scandinavia measure the highest in flexible business attitudes, and ability to change processes quickly and maximise growth. The UK and Germany are ranked in the second tier of such abilities and France, Italy and Spain are ranked in tier three and risk being left behind.
Gartner believes that by 2010, so called ‘Edge Economy’ companies will dominate 95% of all European markets. In addition, by 2005, half of all European large business failures will be caused by a failure to adapt to these conditions.
“This is the key to business growth over the next five years,” says Gartzen. “Our research has found that companies which adopt the Edge Economy model will increase revenues and profit margins, as well as improve employee productivity. Companies that ignore Edge Economy business practices will be at a significant competitive disadvantage in terms of product quality, value and services.”
Gartner defines an ‘Edge Economy’ company as one which “creates flexible technology systems incorporating wireless networks, high-bandwidth services and remote connectivity, and extends their reach beyond the enterprise”. These enable seamless changes in suppliers, and billing in the manner in a customer- and supplier-friendly manner.