In keeping with most analysts and forecasters, Merrill Lynch has today announced cuts in its US ad spend forecasts for 2001.
Merrill are, however, predicting 5.1% ad growth for 2002.
Revised Ad Revenue Growth Forecasts
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TV | 1.3% | -1.7% |
Newspapers | 2.5% | -3.0% |
Magazines | 2.0% | -4.0% |
Total | 2.5% | -0.7% |
Source: Merrill Lynch, June 2001