In light of recent reports proclaiming the success of online financial services sites and the growing popularity of online banking, Jupiter MMXI forecast that the days of free content on such sites may be limited.
Patricia Lueer, finance analyst at Jupiter MMXI said “Our latest research shows that Europeans are happy managing their finances online. The most popular banks and financial services sites are those that provide up-to-date and comprehensive content which both attract and retain users. In the future, we expect to see a reduction in the amount of free content available. The Internet pure plays, as well as the banks and brokers, will have to charge their users for premium content, such as in-depth background research and real-time quotes.”