In its Technologically Advanced Family Survey, completed recently, the Yankee Group discovered that one of the key benefits of broadband as cited by respondents was the ability to keep the household phone free whilst family members surfed the net.
Reasons For Subscribing To Broadband At Home | ||
Primary reason | Secondary reason | |
Frees up household phone line | 25% | 27% |
Faster connection | 36% | 15% |
Viewing streamed media | >2% | >2% |
Source: Yankee Group, October 2001 |