Online adspend in the US fell by 17.1% year on year during the first three quarters of 2001, according to the latest figures from CMRi, the internet division of CMR.
“As many look to the holiday season to alleviate the slowdown in online activity, we may see a bright spot in spending post-holiday, especially as more and more traditional companies move their ad campaigns to the internet,” said David Peeler, president and CEO of CMR.
| TOP ONLINE REVENUE BY WEB SITE, Q1-Q3 2001 |
| |
|
| YAHOO |
$284,363,625 |
| AOL.COM |
$252,630,839 |
| EXCITE |
$118,195,570 |
| LYCOS |
$86,341,416 |
| NETSCAPE |
$79,103,793 |
| ALTAVISTA |
$66,606,230 |
| WEBCRAWLER |
$51,006,160 |
| ESPN.COM |
$34,755,251 |
| MSN |
$27,284,477 |
| WEATHER.COM |
$26,245,144 |
| |
|
| Source: CMRiÂÂ’s AdNetTrackUS, 13/12/01 |
| TOP ONLINE AD SPENDING BY COMPANY, Q1-Q3 2001 |
| |
|
| EBAY INC |
$35,731,219 |
| GENERAL MOTORS CORP |
$35,520,684 |
| PROVIDIAN CORP |
$23,581,190 |
| AMAZON.COM INC |
$22,884,132 |
| CLASSMATES ONLINE INC |
$21,831,884 |
| BARNES & NOBLE INC |
$21,595,465 |
| AOL TIME WARNER INC |
$19,242,581 |
| JP MORGAN CHASE & CO |
$18,011,060 |
| BANK ONE CORP |
$17,295,526 |
| VIVENDI UNIVERSAL SA |
$15,963,171 |
| |
|
| Source: CMRiÂÂ’s AdNetTrackUS, 13/12/01 |
| TOP ONLINE AD SPENDING BY INDUSTRY CLASS, Q1-Q3 2001 |
| |
|
| RETAIL |
$432,553,803 |
| MEDIA & ADVERTISING |
$363,323,644 |
| FINANCIAL |
$260,633,494 |
| LOCAL SERVICES & AMUSEMENTS |
$200,131,636 |
| COMPUTERS & SOFTWARE |
$194,720,418 |
| PUBLIC TRANSPORTATION, HOTELS & RESORTS |
$103,007,919 |
| AUTOMOTIVE, AUTOMOTIVE ACCESS & EQUIP |
$89,671,013 |
| GOVERNMENT & ORGANISATIONS |
$62,844,864 |
| TELECOMMUNICATIONS |
$61,724,212 |
| INSURANCE & REAL ESTATE |
$56,221,210 |
| |
|
| Source: CMRiÂÂ’s AdNetTrackUS, 13/12/01 |
Website revenues continued to be dominated by Yahoo in the first three quarters of the year, with spend totalling $284.4 million, according to CMRi. Nevertheless, this is an 8.6% decline in spend by Yahoo on the same period last year.
