2001/2002 Advertising Growth Forecast Comparisons, By Country/Region
Below is a comparison of the most recent set of ad growth forecasts for 2001 and 2002, by country and region. The consensus growth for the UK this year is -3.1%% and 0.7% respectively. North America comes in at -5.9% for 2001 and -0.5% for 2002.
| Zenith Media and ABN Amro ad growth forecasts | ||||||||
| ÂÂ | ÂÂ | ÂÂ | ÂÂ | ÂÂ | ÂÂ | ÂÂ | ||
| ÂÂ | 2001 | 2002 | ||||||
| ÂÂ | Zenith Media | ABN Amro | Universal McCann | Average | Zenith Media | ABN Amro | Universal McCann | Average |
| North America | -5.7 | -8.2 | -3.9 | -5.9 | -1.3 | -2.7 | 2.5 | -0.5 |
| France | -3.2 | -3.8 | 2.8 | -1.4 | -0.5 | -2.3 | 3.2 | 0.1 |
| Germany | -5.5 | -6.3 | -0.5 | -4.1 | 1.9 | -0.3 | 3.4 | 1.7 |
| Italy | -1.1 | -3.5 | -1.0 | -1.9 | 1.9 | 0.1 | -1.0 | 0.3 |
| Spain | -6.2 | -11.1 | – | -8.7 | -0.4 | -2.5 | – | -1.5 |
| UK | -4.0 | -6.1 | 0.9 | -3.1 | 0.7 | -1.1 | 2.5 | 0.7 |
| Europe | -2.1 | -4.6 | – | -3.4 | 1.7 | -0.9 | – | 0.4 |
| Japan | -0.9 | -1.0 | -3.5 | -1.8 | 0.0 | -3.6 | -4.0 | -2.5 |
| Asia Pacific | -1.0 | -2.9 | – | -2.0 | 2.0 | -0.6 | – | 0.7 |
| Latin America | -1.9 | 0.0 | – | -1.0 | 4.4 | 0.7 | – | 2.6 |
| TOTAL | -3.4 | -5.3 | – | -4.4 | 0.8 | -1.9 | – | -0.6 |
| ÂÂ | ÂÂ | ÂÂ | ÂÂ | ÂÂ | ÂÂ | |||
| Source: Zenith Media, ABN Amro, 12/01 | ||||||||
