Winter Olympics US TV Revenue To Rise 12% On 2000’s Event
US network and spot television spending for the 2002 Winter Olympics will total approximately $700 million, up 11.6% on the $627 million grossed in the last Winter Olympics, according to data released by CMR yesterday.
During the 1998 Winter Olympics in Nagano, network television grossed $480 million, while spot television totaled $147 million. In 2000, a year where dotcom budgets soared for a majority of the year, network advertising expenditures for the 2000 Summer Olympics in Sydney increased by nearly 50% to $929 million in network advertising; spot television reached $340 million, says the report.
Average cost per 30″ spot by medium
Olympic year
Media
Average cost per 30″ spot ($000)
1998
Network
167.14
Spot
2.78
2000
Network
271.95
Spot
4.77
Source: CMR, 13.02.02
Top advertisers for both 2000 and 1998 games were automotive industry leaders – General Motors and Ford Motor Company respectively.
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