Regional press advertising data, by category, for 2001, as compiled by ACNielsen MMS and the Newspaper Society, are shown below.
In total, regional press showed a 4.9% increase in display ad revenue over 2000, a very strong performance as against the media sector average, which was in decline.
Regional press is the second largest advertising medium, after television.
| Regional press display advertising expenditure by category, Jan-Dec 2001 |
| |
|
|
|
| Rank |
Category |
% share |
% change (year-on-year) |
| 1 |
Retail |
29.4% |
2.7% |
| 2 |
Household Equipment |
12.2% |
14.3% |
| 3 |
Motors |
9.8% |
-2.2% |
| 4 |
Entertainment & the Media |
9.1% |
6.0% |
| 5 |
Business & Industrial |
6.9% |
-4.6% |
| 6 |
Travel & Transport |
6.1% |
10.0% |
| 7 |
Government/Social/Political Organisations |
5.9% |
17.6% |
| 8 |
Finance |
5.7% |
12.1% |
| 9 |
Computers |
2.7% |
-15.6% |
| 10 |
Pharmaceutical |
2.3% |
18.3% |
| 11 |
Multi Advertisers |
1.9% |
29.2% |
| 12 |
Clothing & Accessories |
1.4% |
8.1% |
| 13 |
Property |
1.2% |
-3.6% |
| 14 |
Mail Order |
1.0% |
-2.7% |
| 15 |
Leisure Equipment |
1.0% |
4.3% |
| 16 |
Gardening & Agriculture |
0.7% |
19.5% |
| 17 |
Cosmetics & Toiletries |
0.5% |
11.1% |
| 18 |
Drink |
0.5% |
-2.1% |
| 19 |
Food |
0.4% |
-0.3% |
| 20 |
Household Appliances |
0.40% |
28.70% |
| 21 |
Online Shopping |
0.30% |
-51.50% |
| 22 |
Household Stores |
0.30% |
6.90% |
| 23 |
Tobacco & Accessories |
0.20% |
40.70% |
| 24 |
Office Equipment & Supplies |
0.10% |
-7.40% |
| 25 |
Miscellaneous |
0.00% |
53.30% |
| |
| |
Total all categories |
100.0% |
4.9% |
| |
| Source: AC Nielsen-MMS / Newspaper Society, February 2002 |
