According to figures ‘leaked’ to the Sunday Times the current slump in commercial TV revenue is about to end. A report in yesterday’s newspaper included forecasts for TV revenue showing a predicted 11.6% increase for May and a 7% increase for June.
Following a decrease of around 13% in January and February the forecasts seem overly optimistic but the Sunday Times cites a boost in advertising during the forthcoming World Cup and increases at Channel 5 for as reasons for the dramatic increase. More favourable comparables from last year will also help, advertising is expected to be only 3% down on last year for H1 2002 according to the figures.
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
