TV To Lead UK Ad Recovery In 2002, Say Zenith Media Forecasts
Television is set to lead the way in the UK advertising market’s recovery in 2002, with a growth of 2.5% forecast by Zenith Media.
Newspapers are expected to be weak this year, dragged down by a poor national market. In 2003, radio is predicted to be the strongest medium, posting a 4.5% growth.
Zenith Media UK Advertising Forecasts, By Medium
2002
2003
Television
2.5
4.4
Radio
1.2
4.5
Newspapers
-3.8
0.8
Magazines
1.4
2.5
Source: Zenith Media, July 2002
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