US interactive spending by the consumer and business-to-business sectors is set to double in the next four years, according to the Direct Marketing Association (DMA).
US Adspend On Direct Marketing With Interactive Media ($ million) | ||||
Year | 2000 | 2001 | 2002 | 2006 |
Consumer | 1,212.4 | 1,355.6 | 1,593.5 | 3,331.9 |
B2B | 2,003.6 | 2,165.4 | 2,450.6 | 5,047.2 |
Source: Direct Marketing Association, July 2002 |