US And Asia-Pacific Press Ad Growth Forecasts
The latest US and Asia-Pacific press advertising forecasts from Zenith Media are given here.
The latest magazine advertising revenue figures from the Publishers Information Bureau (PIB) show revenue increasing by 6.1% in June, whilst overall page volumes dropped by 1.2% (see US Mags Revenue Grows, But Volumes Decline In June). US newspapers saw a Q1 2002 decline in revenue of 6.2%, according to data from the Newspaper Association of America (NAA) (see US Papers See Slowing Ad Growth Decline In Q1 2002).
| US Press Adspend | |||||
| 2000 | 2001 | 2002F | 2003F | 2004F | |
| Magazines | 13.5 | -10.0 | -8.0 | -4.0 | 1.0 |
| Newspapers | 11.4 | -6.0 | -4.0 | 0.0 | 3.0 |
| Source: Zenith Media, July 2002 | |||||
Asia-Pacific Press growth in the Asia Pacific region is set to be stronger than the US, with a 1.5% rise in newspaper revenues this year, followed by positive growth from magazines and newspapers in 2003 and 2004.
| Asia-Pacific Press Adspend | |||||
| 2000 | 2001 | 2002F | 2003F | 2004F | |
| Magazines | 9.5 | -2.3 | -1.8 | 1.8 | 2.6 |
| Newspapers | 13.7 | -4.5 | 1.5 | 4.5 | 4.7 |
| Source: Zenith Media, July 2002 | |||||
For European press advertising growth forecasts click European Press Advertising Forecasts From Zenith Media. For UK Advertising Association forecasts click UK Press Advertising Forecasts: Consumer Mags Remain Stable.