Global newspaper circulation is set to rise but levels of growth will vary considerably among continents, according to a new study by the World Association Of Newspapers (WAN).
In
The Value-Driven Newspaper, a strategy report for the association’s
Shaping the Future of the Newspaper project, WAN states that improved marketing techniques and demographic shifts will drive sales to new heights in the coming years.
The boom region is expected to be Asia where circulation is predicted to increase by 13% between 2002 and 2006. Latin America will experience 4.5% growth in the same period. Sales in Europe and North America will continue to decline but at a slower rate than before.
Newspaper circulation in the European Union is forecasted to fall around 4% in the next four years, compared to 4.5% between 1997 and 2001. Meanwhile, circulation in North America will slip by 1% from 2002 and 2006 after a drop of 1.5% from 1997 to 2001.
