US Magazines Ad Revenue Rises, Volumes Dip In August
Total US magazine advertising revenue increased 2.7% year on year in August, closing at $1.1 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of ad pages for August was 14,498, down 5.8% from last year.
In the year-to-date, revenue reach $9.9 billion, flat on the previous year, and ad pages were 135,105, down 8.3%.
Magazine Advertising Totals By Category, August 2002
Aug 2002 v Aug 2001
Jan-Aug 2002 v Jan-Aug 2001
Sector
% Change (revenue)
% Change (pages)
% Change (revenue)
% Change (pages)
Apparel & Accessories
-14.6
-24.7
-12.5
-18.8
Automotive
8.9
3.7
2.8
-3.0
Direct Response Companies
4.0
-6.5
5.4
-2.9
Drugs & Remedies
11.4
10.9
14.1
8.8
Financial, Insurance & Real Estate
31.8
5.0
-7.4
-17.6
Food & Food Products
7.7
4.7
16.0
7.2
Home Furnishings & Supplies
16.9
3.1
8.9
-2.1
Media & Advertising
-11.7
-11.1
3.5
-2.5
Retail
-15.1
-12.2
-3.6
-11.2
Technology
-4.9
-15.4
-20.0
-27.5
Toiletries & Cosmetics
9.9
5.5
3.9
-3.4
Transportation, Hotels & Resorts
-3.4
-10.1
-12.0
-11.3
Source: PIB, September 2002
“The third quarter remains the strongest in 2002, despite the dip in August numbers,” said Ellen Oppenheim, executive vice-president of the Magazine Publishers of America (MPA).
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
