Although sales of stand-alone Personal Video Recorders (PVRs) have been sluggish until now, there are signs that the technology is starting to enter the public conciousness. A new report from Informa Media Group forecasts that the number of PVR households worldwide will total 2 million at the end of this year and rise to 24 million by 2005.
The United States currently has the largest number of PVR homes but will ultimately be eclipsed by the Asia Pacific market which will account for 40% of the worldwide total by 2010. Nonetheless, penetration levels outside North America are set to remain low.
By 2010, Informa predicts that 172 million homes, equivalent to 17% of all TV households, will have access to PVR technology. Digital cable is set to take over from Digital DTH as the most popular platform and will represent 62% of the global total by the end of the decade.
PVR Households By Region | ||||||||||||
2001 | 2002 | 2005 | 2010 | |||||||||
Penetration (%) | Penetration (%) | Penetration (%) | Penetration (%) | |||||||||
Households (000s) | Of Dig Homes | Of TV Homes | Households (000s) | Of Dig Homes | Of TV Homes | Households (000s) | Of Dig Homes | Of TV Homes | Households (000s) | Of Dig Homes | Of TV Homes | |
Asia Pacific | 1 | 0 | 0 | 183 | 0 | 0 | 6,594 | 9 | 1 | 69,591 | 27 | 13 |
Europe | 29 | 0 | 0 | 344 | 0 | 0 | 5,828 | 9 | 2 | 38,035 | 30 | 16 |
Latin America | 16 | 0 | 0 | 64 | 0 | 0 | 1,326 | 9 | 1 | 10,404 | 25 | 10 |
North America | 749 | 2 | 1 | 1,429 | 2 | 1 | 10,315 | 13 | 9 | 54,012 | 44 | 43 |
Total | 798 | 1 | 0 | 2,020 | 1 | 0 | 24,062 | 10 | 2 | 172,043 | 31 | 17 |
Source: Informa Media, September 2002 |
Global PVR Homes By Platform (000s) | ||||
2001 | 2002F | 2005F | 2010F | |
Digital Cable | 200 | 576 | 13,181 | 106,895 |
DSL | 1 | 15 | 965 | 11,309 |
Digital DTH | 594 | 1,393 | 7,568 | 26,598 |
DTT | 0 | 36 | 2,348 | 27,241 |
Total | 795 | 2,020 | 24,062 | 172,043 |
Source: Informa Media, September 2002 |