Germany is still the leading European internet power, with approximately one-quarter of the continent’s online population, according to a report from Information et Publicité.
Despite the numerical advantage held by Germany, the UK leads the way in online spending. British internet users spent almost E6.5 million online last year while the German total came to only E5 million. Revenues from online advertising are also higher in the UK.
Although the report emphasises the increasing levels of internet penetration in Europe, there is still a gap to bridged with the US. 59% of Americans have access to the web compared to just 40% of Europeans.