US Magazine Revenue Grows 4.8% In 2002
US magazine advertising revenues rose by 4.8% across the whole of 2002, whilst page volumes declined by 3.2%, according to the latest data from the Publishers Information Bureau (PIB).
It is the technology advertising sector which has seen revenues plummet most severely, down by 17.2% across the full year. The strongest category was drugs and remedies, which grew by 11.5% in 2002.
In December alone, total revenue increased by 20.1% year on year, the highest monthly growth of 2002, to close at $1.6 billion. The number of advertising pages for December grew by 10.7% to 20,666.
| Magazine Advertising Totals By Category, December 2002 | ||
| Dec 2002 v Dec 2001 | ||
| % Change (revenue) | % Change (pages) | |
| Automotive | 24.1 | 26.9 |
| Home Furnishings & Supplies | 28.9 | 14.8 |
| Technology | 34.8 | 25.9 |
| Apparel & Accessories | 12.2 | -2.5 |
| Toiletries & Cosmetics | 35.6 | 28.7 |
| Food & Food Products | -1.9 | -3.8 |
| Drugs & Remedies | 41.5 | 25.4 |
| Retail | 19.3 | 4.7 |
| Media & Advertising | 21.7 | 17.4 |
| Direct Response Companies | 6.3 | -4.1 |
| Financial, Insurance & Real Estate | 16.9 | 9.3 |
| Beer, Wine & Liquor | 10.1 | 5.4 |
| Full Year 2002 | ||
| % Change (revenue) | % Change (pages) | |
| Automotive | 7.6 | 4.3 |
| Toiletries & Cosmetics | 9.3 | 1.6 |
| Drugs & Remedies | 16.6 | 11.5 |
| Home Furnishings & Supplies | 15.5 | 3.9 |
| Food & Food Products | 11.2 | 3.9 |
| Apparel & Accessories | -3.3 | -10.4 |
| Direct Response Companies | 6.4 | -2.0 |
| Technology | -8.2 | -17.2 |
| Media & Advertising | 8.2 | 3.4 |
| Financial, Insurance & Real Estate | 1.4 | -8.4 |
| Retail | -0.2 | -6.9 |
| Transportation, Hotels & Resorts | -4.8 | -5.0 |
| Source: PIB, January 2003 | ||
The following chart shows how the return to growth emerged during the middle of 2002 and became stronger as the year drew to a close.
